New Coke vs. Coca Cola

In the 1980s, the Coca Cola Company was facing some stiff competition with Pepsi. In order to be able to compete with Pepsi, the company decided to change the recipe of Coke and make it taste more like Pepsi. They launched their product after a test run showed that the majority of the people preferred the New Coke. When the product hit the shelves, people were in uproars. It turns out that the testers that approved the new recipe for coke, where not people that are loyal to the Coca Cola brand. They would be fine drinking Pepsi. The people that felt strongly for Coke were furious that the recipe had changed. They were so up in arms that the Coca Cola Company was forced to revert back to their original recipe. New Coke stayed around for a while, but was eventually no competition for Pepsi. Researchers actually had done tests similar to the Pepsi-Coke challenge using New Coke and the results showed that, no matter if the person preferred Coke or Pepsi, the majority of the people preferred New Coke. These people just wanted to remain loyal to what they know and are not willing to accept change.