Strategies and Tactics #2

Strategy: A&E has come up with a new form of billboard advertising. They have the typical billboard, but at the top, they have speakers. When in a certain distance from the speakers, a person can hear loud whispering sounds, making them look around to see what is causing it. The viewer then sees the billboard and the job is completed.

Tactics: As an advertising ploy, this ad works really well. However, most people would probably find this obnoxious and annoying. The viewer will see the ad but they might also associate this ad with annoyance and remember not to watch that show or tell people how obnoxious they found the ad.