New Context

I chose the "Go Green" Ads. This is a new context for people to see because it seems that now people are starting to care about the environment. Back in the day people did not care as much about the environment because they knew that nothing bad would come during their lifetime. Now with the threats of global warming, people are concerned with energy consumption. The strategy used in this ad is to get people's attention by stating that they are able to help just by doing simple things that can make a big impact. The ads are simple to interpret; they have a short saying of "Go Green." Going green could mean a variety of things and if, after viewing the ad, the person changes one thing in their life to help the environment, then the ad was successful.