In the cropped version of this ad, it does not really appear to be an ad for anything. There is no visible brand of any type of clothing or anything. It just looks like a kid urinating on the wall. Even in the full image, it doesn't really appear to make sense. How is this ad selling Nike Shoes? What makes this ad so effective in the full version is that there doesn't even need to be a pair of shoes in the picture for the potential customer to know what it is advertising. Nike is such as popular phrase and symbol that the ad is still successful.
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