Thursday, February 21, 2008

Advertisement #3


I chose an Abercrombie and Fitch ad for my last advertisement. Abercrombie and Fitch used naked models in their ad campaign to sell clothes. I do not see how this ad shows the product that they are trying to sell; clothes. There has been much controversy dealing with these ads and it has even come to having to ID people in order to get a copy of the catalog. However, with all of this controversy surrounding these ads it has probably only helped the sales of their clothes. Just by using attractive naked people, they are able to remain one of the top clothing stores for the younger generations. The ads do not even have to say Abercrombie on it for the general public to understand what the advertisement is for.

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