For my second advertisement I chose an anti-smoking ad. This ad was originally a commercial showing the effects smoking can have on people; such as having to use a voice box in order to speak. This ad was incredibly effective and I remember people talking about it for months after it aired. The creators of this used a scare tactic to try to get a response from the public. Even if it did not deter people from smoking like it was intended to do, it definetely left an impact in most people about what could happen to them in the future.
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